Communicating Space Exploration

Name: Communicating Space Exploration
Brand: Springer, Berlin
SKU: 9783030332112
Price: 3198 CZK
Availability: InStock

Challenges, State of the Art and Future Trends

Autor: Fulvio Drigani

Jazyk:

Vazba: Pevná

Vydavatel: Springer, Berlin

Dostupnost: Skladem u dodavatele

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3 198 Kč

This book offers an enlightening analysis of the ways in which the communication of space exploratio...

Informace o knize

Autor

Fulvio Drigani

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2020

Stránek

114

EAN

9783030332112

Enbook ID

24647413

Vydavatel

Springer, Berlin

Hmotnost

403

Rozměry

155 x 235 x 13

Kompletní popis

This book offers an enlightening analysis of the ways in which the communication of space explorations has evolved in response to political and social developments and the availability of new media and communication tools. Important challenges to effective communication are discussed, including the diversity of audiences, exaggeration of the risks associated with space missions, and continuing skepticism about the benefits of space research despite the many associated day-to-day applications. In addition, future trends in communication are examined with reference to likely trends in space exploration over the coming century. Besides space communication for the public, the need for targeted messaging to each group of stakeholders - decision makers, media, opinion leaders, the scientific community, and industry - is analyzed in detail. A series of case studies of particular space missions, both successful and unsuccessful, is presented to illustrate key issues. The book has significant implications for the communication of science in general and will be of interest to a wide audience, including space scientists, science communication professionals, people fascinated by exploration and discovery, stakeholders, and educators.

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Communicating Space Exploration

Challenges, State of the Art and Future Trends

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také