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Communicating Strategically - Public Relations, Organisational Legitimacy and NATO's Bid for Kosovo

Name: Communicating Strategically - Public Relations, Organisational Legitimacy and NATO's Bid for Kosovo
Brand: VDM Verlag Dr. Mueller E.K.
SKU: 9783639026269
Price: 1833 CZK
Availability: InStock

Autor: Michele Schoenberger-Orgad

Jazyk:

Vazba: Brožovaná

Vydavatel: VDM Verlag Dr. Mueller E.K.

Dostupnost: Skladem u dodavatele

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Contemporary military interventions involve public relations. Strategic communication to inform and...

Informace o knize

Autor

Michele Schoenberger-Orgad

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2008

Stránek

204

EAN

9783639026269

ISBN

3639026268

Enbook ID

06812389

Vydavatel

VDM Verlag Dr. Mueller E.K.

Hmotnost

281

Rozměry

152 x 229 x 11

Kompletní popis

Contemporary military interventions involve public relations. Strategic communication to inform and persuade publics has become part of achieving specific political and organisational, as well as military, goals. This book analyses NATO's communication operations in the 1999 Kosovo Campaign against Yugoslavia. It argues that NATO used the Kosovo Campaign as a vehicle to transform its identity and establish its relevance to the changing demands of the 21st century. The Kosovo Campaign simultaneously supported a specific 78-day bombing campaign, promoted armed intervention, and legitimised a post-Cold War role for NATO. The book examines how public relations maintained the historical credibility of the organisation. By justifying its actions as humanitarian intervention, NATO provided an acceptable human face for its military and a rationale for the organisation itself to survive.§The book is essential reading for communication, international relations and public relations, and will be important background reading for students of media, organisations, political science, strategy, and the role of supranational organisations.