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Kniha Communication Management Jakub Soviar

Communication Management

Autor: Jakub Soviar, Roman Vavrek
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: IntechOpen
Dostupnost: Skladem u dodavatele
Odesíláme za 10-13 dnů
2 535 Kč
Communication Management is an edited volume of chapters written by scholars researching various are...

Informace o knize

Autor
Jakub Soviar, Roman Vavrek
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2022
Stránek
164
EAN
9781839695117
ISBN
1839695110
Enbook ID
38621666
Vydavatel
IntechOpen
Hmotnost
575
Rozměry
180 x 260 x 16

Kompletní popis

Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.

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