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Communication Theory

Name: Communication Theory
Brand: SAGE Publications Inc
SKU: 9780761970699
Price: 3496 CZK
Availability: InStock

Media, Technology and Society

Autor: David Holmes, John D. Holmes

Jazyk:

Vazba: Pevná

Vydavatel: SAGE Publications Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 14-20 dnů

3 496 Kč

'This is a very clear and concise summary of media studies, present and future. There is no other bo...

Informace o knize

Autor

David Holmes, John D. Holmes

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2005

Stránek

272

EAN

9780761970699

ISBN

076197069X

Enbook ID

04686510

Vydavatel

SAGE Publications Inc

Hmotnost

530

Rozměry

156 x 234 x 19

Kompletní popis

'This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can' - Steve Jones, University of Chicago. This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities). The media are examined not simply in terms of content, but also in terms of medium and network forms.Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality. The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment.