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Kniha Communicator-in-Chief John Hendricks

Communicator-in-Chief

How Barack Obama Used New Media Technology to Win the White House

Autor: John Hendricks
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Lexington Books
Dostupnost: 50 % šance
Prohledáme celý svět
2 976 Kč
Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines th...

Informace o knize

Autor
John Hendricks
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2010
Stránek
188
EAN
9780739141052
ISBN
0739141058
Enbook ID
04669099
Vydavatel
Lexington Books
Hmotnost
458
Rozměry
163 x 241 x 19

Kompletní popis

Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.

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