Kniha Competing in Emerging Markets Hemant Merchant

Competing in Emerging Markets

Cases and Readings

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
8 647
Provides a set of readings and case studies that facilitate a fundamental rethinking about drivers o...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2007
Stránek
252
EAN
9780415399494
ISBN
9780415399494
Enbook ID
06677554
Hmotnost
670
Rozměry
178 x 254 x 17

Kompletní popis

Provides a set of readings and case studies that facilitate a fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in emerging markets. This book emphasizes the challenges facing corporate managers who operate in emerging markets, and the ways in which managers can respond to these competitive challenges.

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