Kniha Competitive Identity Simon Anholt

Competitive Identity

The New Brand Management for Nations, Cities and Regions

Autor: Simon Anholt
Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 5-8 dnů
1 186
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2016
Stránek
147
EAN
9781349352432
ISBN
1349352438
Enbook ID
02966446
Hmotnost
248
Rozměry
152 x 229 x 8

Kompletní popis

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

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