Competitive Identity

Name: Competitive Identity
Brand: PALGRAVE MACMILLAN
SKU: 9780230500280
Price: 1844 CZK
Availability: InStock

Autor: S Anholt

Jazyk:

Vazba: Pevná

Vydavatel: PALGRAVE MACMILLAN

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

1 844 Kč

Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and mo...

Informace o knize

Autor

S Anholt

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2006

Stránek

147

EAN

9780230500280

ISBN

0230500285

Enbook ID

04040369

Vydavatel

PALGRAVE MACMILLAN

Hmotnost

392

Rozměry

162 x 240 x 15

Kompletní popis

Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their 'competitive identity'.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Competitive Identity

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také