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Kniha Competitive Inteligence 2.0 - Organization Innovation, Territory Luc Quoniam

Competitive Inteligence 2.0 - Organization Innovation, Territory

Autor: Luc Quoniam
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: ISTE Ltd and John Wiley & Sons Inc
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 11-15 dnů
4 620 Kč
The recent "concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, ema...

Informace o knize

Autor
Luc Quoniam
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2011
Stránek
396
EAN
9781848213050
ISBN
1848213050
Enbook ID
05103628
Vydavatel
ISTE Ltd and John Wiley & Sons Inc
Hmotnost
715
Rozměry
177 x 242 x 27

Kompletní popis

The recent "concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education , organization, territory, etc. This book considers the implications of the changing paradigm for competitive, economic and territorial intelligence applied to innovation, value creation and enhancement of territories. Competitive intelligence is therefore in the "2.0" and its values: perpetual beta, user-generated content, social relations, etc., horizontality, a renewed legitimacy. This book, collecting contributions from international experts, testifies to the heterogeneity and richness of possible approaches. It provides a totally new way of evaluating the impact of 2.0 with concrete examples, while analyzing the theoretical models allowing the reader to develop in other contexts the described cases of success.

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