Competitive Intelligence for Information Professionals

Name: Competitive Intelligence for Information Professionals
Brand: Elsevier Science & Technology
SKU: 9780081002063
Price: 1806 CZK
Availability: InStock

Autor: Margareta Nelke

Jazyk:

Vazba: Brožovaná

Vydavatel: Elsevier Science & Technology

Dostupnost: Skladem u dodavatele

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Information professionals should be able to take a proactive role as a strategic partner in their or...

Informace o knize

Autor

Margareta Nelke

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2015

Stránek

152

EAN

9780081002063

ISBN

0081002068

Enbook ID

09099441

Vydavatel

Elsevier Science & Technology

Hmotnost

258

Rozměry

235 x 158 x 10

Kompletní popis

Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors' own experiences when working with competitive intelligence in international corporations are also included.§§Competitive intelligence (CI) is a new area for Information professionals§Offers perspectives on a new trend within the library and information sector§Provides a comprehensive approach to CI

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