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Competitive Spirits

Name: Competitive Spirits
Brand: Oxford University Press Inc
SKU: 9780195161847
Price: 1182 CZK
Availability: InStock

Latin America's New Religious Economy

Autor: R.Andrew Chesnut

Jazyk:

Vazba: Pevná

Vydavatel: Oxford University Press Inc

Dostupnost: Skladem u dodavatele

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R. Andrew Chesnut shows how the development of religious pluralism over the past half-century has ra...

Informace o knize

Autor

R.Andrew Chesnut

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2003

Stránek

198

EAN

9780195161847

ISBN

019516184X

Enbook ID

04515953

Vydavatel

Oxford University Press Inc

Hmotnost

402

Rozměry

147 x 216 x 19

Kompletní popis

R. Andrew Chesnut shows how the development of religious pluralism over the past half-century has radically transformed the "spiritual economy" of Latin America. In order to thrive in this new religious economy, says Chesnut, Latin American spiritual "firms" must develop an attractive product and know how to market it to popular consumers. Three religious groups, he demonstrates, have proven to be the most skilled competitors in the new unregulated religious economy. Protestant Pentecostalism, the Catholic Charismatic Renewal, and African diaspora religions such as Brazilian Candomble and Haitian Vodou have emerged as the most profitable religious producers. Chesnut explores the general effects of a free market, such as introduction of consumer taste and product specialization, and shows how they have played out in the Latin American context. He notes, for example, that women make up the majority of the religious consumer market, and explores how the three groups have developed to satisfy women's tastes and preferences. Moving beyond the Pentecostal boom and the rise and fall of liberation theology, Chesnut provides a fascinating portrait of the Latin American religious landscape.

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Competitive Spirits

Latin America's New Religious Economy

Informace o knize

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