Kniha Competitive Strategy B. Elton

Competitive Strategy

Techniques for Analyzing Industries and Competitors

Autor: B. Elton
Jazyk: Angličtina
Vazba: Pevná
Dostupnost: 50 % šance
Prohledáme celý svět
631
First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2017
Stránek
120
EAN
9781912302185
ISBN
9781912302185
Enbook ID
16776492
Hmotnost
227
Rozměry
129 x 198 x 10

Kompletní popis

First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.

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