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Kniha Concept Code Gaby Crucq-Toffolon

Concept Code

Autor: Gaby Crucq-Toffolon, Sanne Knitel
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: BIS Publishers B.V.
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 11-15 dnů
628 Kč
Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, a...

Informace o knize

Autor
Gaby Crucq-Toffolon, Sanne Knitel
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2016
Stránek
192
EAN
9789063694326
ISBN
9789063694326
Enbook ID
10043975
Vydavatel
BIS Publishers B.V.
Hmotnost
642
Rozměry
201 x 251 x 16

Kompletní popis

Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to 'think conceptually', it is also important to 'do conceptually'; a concept must be executable (doable). 'In order to attract and bind your consumer, your concept becomes vital for your success.' 'Concept Code' guides you through every stage of bringing life to an idea in order for it to grow into a fully matured concept. It also gives insight into the importance of the consumer's mind and how this functions in to make your concept successful. This is a practical guide to effectively improve ideas, policies, products, and services. Ideal for all professionals in any field of industry and governmental organisation.

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