Kniha Connected Customer Marnik G Dekimpe

Connected Customer

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
4 690
In today's connected consumer environment, customers are better informed and harder to please, but t...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2010
Stránek
372
EAN
9781848728370
ISBN
1848728379
Enbook ID
02011122
Hmotnost
632
Rozměry
159 x 235 x 25

Kompletní popis

In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. This volume is a source of research ideas and fresh theory building for academics and students in marketing and related fields.

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