Consumer Aesthetic Experience in a Retail Context

Name: Consumer Aesthetic Experience in a Retail Context
Brand: VDM Verlag
SKU: 9783639221688
Price: 1377 CZK
Availability: InStock

Pure, Popular, Modern, and Postmodern Aesthetic Experiences

Autor: Krittinee Nuttavuthisit

Jazyk:

Vazba: Brožovaná

Vydavatel: VDM Verlag

Dostupnost: Skladem u dodavatele

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1 377 Kč

This book, Consumer Aesthetic Experience in Retail Atmospherics, suggests a way to integrate the phi...

Informace o knize

Autor

Krittinee Nuttavuthisit

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2010

Stránek

124

EAN

9783639221688

ISBN

3639221680

Enbook ID

06830000

Vydavatel

VDM Verlag

Hmotnost

191

Rozměry

152 x 229 x 7

Kompletní popis

This book, Consumer Aesthetic Experience in Retail Atmospherics, suggests a way to integrate the philosophy of aesthetics into the domain of retail marketing. Realizing that research on consumer aesthetic experience must broaden into a diverse sociocultural context, this ethnographic study was conducted in a shopping mall with the goal to develop a theory that explains how a variety of consumer aesthetic experiences is formed, and what the major factors that account for this variety are. As a result, this book illustrates the four dominant categories of consumer aesthetic experiences - pure, popular, modern, and postmodern - and their unique characteristics. This study also extends our understanding of the co-creative experience of the consumer and demonstrates how to enhance retail design strategy.

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Consumer Aesthetic Experience in a Retail Context

Pure, Popular, Modern, and Postmodern Aesthetic Experiences

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také