Kniha Consumer Behavior and Advertising Involvement Edward P. Krugman

Consumer Behavior and Advertising Involvement

Selected Works of Herbert E. Krugman

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
4 690
Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Associatio...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2007
Stránek
354
EAN
9780805857887
ISBN
9780805857887
Enbook ID
06589895
Hmotnost
626
Rozměry
151 x 237 x 24

Kompletní popis

Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.

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