Kniha Consumer Behavior Models Göksel Simsek

Consumer Behavior Models

Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Peter Lang AG
Dostupnost: Skladem u dodavatele
Odesíláme za 5-8 dnů
1 186
The customer was conceptualized as an individual who was surrounded by products and messages and cou...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2020
Stránek
220
EAN
9783631804933
ISBN
3631804938
Enbook ID
28290491
Vydavatel
Hmotnost
292
Rozměry
148 x 210 x 13

Kompletní popis

The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed to him with engagement b

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