Consumer Behavior Research - Cases Methods and Practices

Name: Consumer Behavior Research - Cases Methods and Practices
Brand: LAP Lambert Academic Publishing
SKU: 9783659935640
Price: 984 CZK
Availability: InStock

Autor: Dhananjoy Datta

Jazyk:

Vazba: Brožovaná

Vydavatel: LAP Lambert Academic Publishing

Dostupnost: Skladem u dodavatele

Odesíláme za 8-11 dnů

984 Kč

Consumer Behaviour Research - Cases Methods and Practices focuses on the collection, analysis and re...

Informace o knize

Autor

Dhananjoy Datta

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2016

Stránek

108

EAN

9783659935640

Enbook ID

14211203

Vydavatel

LAP Lambert Academic Publishing

Hmotnost

177

Rozměry

150 x 220 x 6

Kompletní popis

Consumer Behaviour Research - Cases Methods and Practices focuses on the collection, analysis and reporting of Consumer Behaviour related market research data illustration on different marketing and Consumer Behaviour relevance. Impact of Advertisement on Consumer Buying Decision, Product specific buying behaviour of different Age and Gender Groups, Customer Attitude, Perception & Intention towards Green Marketing and Consumer's Perception and Factor influencing Buying Decision of a particular product conceptual relevance's are covered in this Book.

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Consumer Behavior Research - Cases Methods and Practices

Informace o knize

Kompletní popis

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Zákaznicí kteří koupili tuto knihu koupili také