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Consumer Behavior

Name: Consumer Behavior
Brand: Clanrye International
SKU: 9781632406835
Price: 2929 CZK
Availability: InStock

Autor: ERIK MADSEN

Jazyk:

Vazba: Pevná

Vydavatel: Clanrye International

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

2 929 Kč

Consumer behavior refers to the research and study of particular groups of buyers, focusing on their...

Informace o knize

Autor

ERIK MADSEN

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2018

Stránek

238

EAN

9781632406835

ISBN

9781632406835

Enbook ID

19531924

Vydavatel

Clanrye International

Hmotnost

816

Rozměry

285 x 212 x 21

Kompletní popis

Consumer behavior refers to the research and study of particular groups of buyers, focusing on their buying needs, buying pattern, their thoughts and opinions about the brand. It is vital because it enables the company to produce products that are relevant to the customer and therefore help in growing the company and developing it into a brand. Most of the topics introduced in this book cover new techniques and the applications of consumer behavior. This textbook attempts to assist those with a goal of delving into this field.