Consumer Behaviour

Name: Consumer Behaviour
Brand: Bloomsbury Publishing
SKU: 9781137003768
Price: 1384 CZK
Availability: InStock

Autor: John O Shaughnessy

Jazyk:

Vazba: Brožovaná

Vydavatel: Bloomsbury Publishing

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

1 384 Kč

Drawing on the unique academic and professional experience of its author, Consumer Behavior explores...

Informace o knize

Autor

John O Shaughnessy

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2012

Stránek

536

EAN

9781137003768

ISBN

1137003766

Enbook ID

01212724

Vydavatel

Bloomsbury Publishing

Hmotnost

802

Rozměry

158 x 229 x 23

Kompletní popis

Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major social science disciplines has made to the study of the field. The book considers the perspective of each of these disciplines in turn, enabling students to critically evaluate their individual strengths, weaknesses, biases and limitations. International case studies and discussion questions are included throughout the text to demonstrate applied theories and provoke critical analysis. Consumer Behavior is ideal for advanced undergraduate and postgraduate students of consumer behavior and consumer psychology.

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Consumer Behaviour

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