Consumer Behaviour

Name: Consumer Behaviour
Brand: Cengage Learning EMEA
SKU: 9780170439978
Price: 2460 CZK
Availability: InStock

Autor: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan, Gavin Northey

Jazyk:

Vazba: Brožovaná

Vydavatel: Cengage Learning EMEA

Dostupnost: 50 % šance

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The text explores new examples of consumer behaviour using case studies, advertisements and brands f...

Informace o knize

Autor

Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan, Gavin Northey

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2020

Stránek

472

EAN

9780170439978

ISBN

0170439976

Enbook ID

33091589

Vydavatel

Cengage Learning EMEA

Hmotnost

916

Rozměry

275 x 212 x 19

Kompletní popis

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers. Examine 'Marketing Implications' to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyse consumer behaviour with cases featuring extensive Australian and international examples.

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Consumer Behaviour

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