Kniha Consumer-Brand Relationships Susan Fournier

Consumer-Brand Relationships

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
1 850
The creation and management of customer relationships is fundamental to the practice of marketing. M...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2013
Stránek
430
EAN
9780415783132
ISBN
0415783135
Enbook ID
01328766
Hmotnost
688
Rozměry
151 x 228 x 24

Kompletní popis

The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketpla

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