Kniha Consumer Driven Electronic Transformation G. J. Doukidis

Consumer Driven Electronic Transformation

Applying New Technologies to Enthuse Consumers

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 13-18 dnů
2 567
The book focuses on the emerging techniques and technologies for supply chain management and collabo...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2004
Stránek
257
EAN
9783540226116
ISBN
3540226117
Enbook ID
01559657
Hmotnost
1220
Rozměry
155 x 235 x 19

Kompletní popis

The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success.

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