Consumer Driven Electronic Transformation

Name: Consumer Driven Electronic Transformation
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783642061493
Price: 2457 CZK
Availability: InStock

Applying New Technologies to Enthuse Consumers and Transform the Supply Chain

Autor: Georgios I. Doukidis, Adam P. Vrechopoulos

Jazyk:

Vazba: Brožovaná

Vydavatel: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostupnost: Skladem u dodavatele

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The book focuses on the emerging techniques and technologies for supply chain management and collabo...

Informace o knize

Autor

Georgios I. Doukidis, Adam P. Vrechopoulos

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2010

Stránek

257

EAN

9783642061493

ISBN

3642061494

Enbook ID

01651432

Vydavatel

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Hmotnost

415

Rozměry

155 x 235 x 15

Kompletní popis

The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success.

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Consumer Driven Electronic Transformation

Applying New Technologies to Enthuse Consumers and Transform the Supply Chain

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také