Consumer Mind

Name: Consumer Mind
Brand: Kogan Page Ltd
SKU: 9780749465704
Price: 971 CZK
Availability: InStock

Autor: Pepe Martinez

Jazyk:

Vazba: Brožovaná

Vydavatel: Kogan Page Ltd

Dostupnost: 50 % šance

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971 Kč

"The Consumer Mind" explores the relationship between consumers and brands, analysing the types of c...

Informace o knize

Autor

Pepe Martinez

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2012

Stránek

200

EAN

9780749465704

ISBN

0749465700

Enbook ID

04473785

Vydavatel

Kogan Page Ltd

Hmotnost

314

Rozměry

159 x 233 x 11

Kompletní popis

"The Consumer Mind" explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. "The Consumer Mind" encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.

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