Kniha Consumer Profiles (RLE Consumer Behaviour) Adrian Furnham

Consumer Profiles (RLE Consumer Behaviour)

An Introduction to Psychographics

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
4 690
Psychographics have been developed in the field of market research as a way to relate consumer behav...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2014
Stránek
194
EAN
9781138832459
ISBN
9781138832459
Enbook ID
06738538
Hmotnost
530
Rozměry
138 x 216

Kompletní popis

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about de

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