Kniha Consumer Profiles (RLE Consumer Behaviour) Barrie Gunter

Consumer Profiles (RLE Consumer Behaviour)

An introduction to psychographics

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
1 688
Psychographics have been developed in the field of market research as a way to relate consumer behav...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2015
Stránek
198
EAN
9781138832466
ISBN
9781138832466
Enbook ID
10059361
Hmotnost
186
Rozměry
213 x 140 x 11

Kompletní popis

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about de

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