Consumer Research for Museum Marketers

Name: Consumer Research for Museum Marketers
Brand: AltaMira Press,U.S.
SKU: 9780759118089
Price: 2776 CZK
Availability: InStock

Audience Insights Money Can't Buy

Autor: Margot A. Wallace

Jazyk:

Vazba: Pevná

Vydavatel: AltaMira Press,U.S.

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

2 776 Kč

What museum does not want insight into what its visitors and potential visitors are looking for? Nea...

Informace o knize

Autor

Margot A. Wallace

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2010

Stránek

160

EAN

9780759118089

ISBN

0759118086

Enbook ID

04910810

Vydavatel

AltaMira Press,U.S.

Hmotnost

418

Rozměry

157 x 241 x 16

Kompletní popis

What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively instructs museums on how to study visitors to make their exhibits, programs, and shops more appealing for all segments of the public. Each chapter identifies an observed visitor behavior or attitude and details how it can significantly affect attendance, satisfaction, and loyalty. The author's approach explains how all museum personnel can participate in valuable observational research without breaking the bank on expensive studies.

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Consumer Research for Museum Marketers

Audience Insights Money Can't Buy

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také