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Kniha Consumer Research Stephen Brown

Consumer Research

Autor: Stephen Brown, Darach Turley
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Taylor & Francis Ltd
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
1 827 Kč
This volume collates essays by exponents of postmodern consumer research from Europe and America. To...

Informace o knize

Autor
Stephen Brown, Darach Turley
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
1997
Stránek
424
EAN
9780415156844
ISBN
9780415156844
Enbook ID
06678564
Vydavatel
Taylor & Francis Ltd
Hmotnost
861
Rozměry
156 x 234

Kompletní popis

This volume collates essays by exponents of postmodern consumer research from Europe and America. Topics covered include: chronicle, composition and fabulation in consumer research; postmodern approaches to pluralism in consumer research; marketing in cyberspace; and poststructuralism in marketing.

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