Consumer Satisfaction

Name: Consumer Satisfaction
Brand: Peter Lang AG, Internationaler Verlag der Wissenschaften
SKU: 9783034306362
Price: 1556 CZK
Availability: InStock

Autor: Alessandro M. Peluso

Jazyk:

Vazba: Brožovaná

Vydavatel: Peter Lang AG, Internationaler Verlag der Wissenschaften

Dostupnost: U nakladatele na objednávku

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Consumer satisfaction is one of the most widely investigated topics in marketing research. Yet, desp...

Informace o knize

Autor

Alessandro M. Peluso

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2011

Stránek

173

EAN

9783034306362

ISBN

3034306369

Enbook ID

12560948

Vydavatel

Peter Lang AG, Internationaler Verlag der Wissenschaften

Hmotnost

294

Rozměry

210 x 150 x 15

Kompletní popis

Consumer satisfaction is one of the most widely investigated topics in marketing research. Yet, despite the huge research efforts invested in this area, what satisfaction really is, how it can be measured and improved, and how it impacts consumer behavior and firm performances remain unclear. This book presents the state-of-the-art in consumer satisfaction research and reports an empirical application of a new model, the Knowledge-Hope Model by Guido (2010), which promises to make a substantial contribution to the field. The application has been structured in two connected studies, following a procedure that is easily implementable by researchers, managers, and practitioners.

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Consumer Satisfaction

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