Case Studies in the Wine Industry

Autor: Alessio Cavicchi, Cristina Santini

Jazyk:

Vazba: Brožovaná

Vydavatel: Elsevier Science & Technology

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

3 708 Kč

Case Studies in the Wine Industry aims to close the gap between academic researchers and industry pr...

Informace o knize

Autor

Alessio Cavicchi, Cristina Santini

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2018

Stránek

213

EAN

9780081009444

ISBN

0081009445

Enbook ID

16059632

Vydavatel

Elsevier Science & Technology

Hmotnost

350

Rozměry

227 x 151 x 16

Kompletní popis

Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. Bridges the gap between scholars and practitioners in understanding consumers of wine Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the wine industry

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