Consumer Sensory Testing For Product Development

Name: Consumer Sensory Testing For Product Development
Brand: Springer, Berlin
SKU: 9780834212091
Price: 2286 CZK
Availability: InStock

Autor: Anna V.A. Resurreccion

Jazyk:

Vazba: Pevná

Vydavatel: Springer, Berlin

Dostupnost: Skladem u dodavatele

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2 286 Kč

This book provides comprehensive information on all aspects of consumer affective testing, including...

Informace o knize

Autor

Anna V.A. Resurreccion

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

1998

Stránek

254

EAN

9780834212091

ISBN

0834212099

Enbook ID

01399576

Vydavatel

Springer, Berlin

Hmotnost

567

Rozměry

156 x 234 x 17

Kompletní popis

This book provides comprehensive information on all aspects of consumer affective testing, including principles, application and implementation of consumer affective tests, data collection, statistical analysis, and interpretation of results. New approaches not previously covered in the literature include: 1) methodologies for testing of young children and the elderly and issues related to testing with individuals in these age groups, 2) an in-depth discussion of the development and maintenance of a consumer database, 3) qualitative consumer research methods, 4) simulated supermarket setting tests, and 5) use of mobile laboratory in consumer tests.

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Consumer Sensory Testing For Product Development

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