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Kniha Consuming Experience Antonella Caru

Consuming Experience

Autor: Antonella Caru
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Taylor & Francis Ltd
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
1 850 Kč
Covers experiential consumption from an industry perspective. This text highlights the idea that an...

Informace o knize

Autor
Antonella Caru
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2006
Stránek
208
EAN
9780415382441
ISBN
0415382440
Enbook ID
01328112
Vydavatel
Taylor & Francis Ltd
Hmotnost
350
Rozměry
156 x 234 x 11

Kompletní popis

Covers experiential consumption from an industry perspective. This text highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation.

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