Kniha Consuming Experience Antonella Caru

Consuming Experience

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
6 203
Covers experiential consumption from an industry perspective. This text highlights the idea that an...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2006
Stránek
208
EAN
9780415382434
ISBN
9780415382434
Enbook ID
06679334
Hmotnost
508
Rozměry
156 x 234 x 16

Kompletní popis

Covers experiential consumption from an industry perspective. This text highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation.

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