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Kniha Consuming Global Images Gary D. Rhodes

Consuming Global Images

The International Television Commercial as Short Film

Autor: Gary D. Rhodes, Robert Singer
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Edinburgh University Press
Dostupnost: Očekávaná novinka
Vydání 30. 11. 2026
2 490 Kč
The world watches commercials. This volume explores this aesthetic and cultural presence, the interm...

Informace o knize

Autor
Gary D. Rhodes, Robert Singer
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2026
Stránek
248
EAN
9781399570534
Enbook ID
52452705
Vydavatel
Edinburgh University Press
Rozměry
156 x 234

Kompletní popis

The world watches commercials. This volume explores this aesthetic and cultural presence, the intermedial relationship and phenomena of international broadcast commercials as film art. Whether sitting in front of a television set in Egypt, Belgium or Portugal, ‘surfing’ across streaming services in Hungary, the Philippines or Chile, or glancing at messages broadcast on electronic billboards in Japan, India, Germany or in movie theatres and television screens in the United States, the question remains relevant: what are we looking at?Consuming Global Images: The International Television Commercial as Short Film addresses the theoretical, industrial and creative gap in the history and criticism of the international broadcast commercial in respective media cultures as it reads the advertisement as a short film.

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