Consuming Reality

Name: Consuming Reality
Brand: Palgrave Macmillan
SKU: 9780230379961
Price: 1311 CZK
Availability: InStock

Autor: June Deery

Jazyk:

Vazba: Pevná

Vydavatel: Palgrave Macmillan

Dostupnost: Skladem u dodavatele v malém množství

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Consuming Reality examines TV's response to the increasing pressure to brand content in a post-adver...

Informace o knize

Autor

June Deery

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2012

Stránek

225

EAN

9780230379961

ISBN

0230379966

Enbook ID

01324844

Vydavatel

Palgrave Macmillan

Hmotnost

406

Rozměry

218 x 145 x 19

Kompletní popis

Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. June Deery's comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Examining topics such as reality formats as pseudo-events, product placement, donorship, TV-web branding, making over homes/bodies as properties, consumer identity and pathology, Disney, and the American Dream, this book engages in a comprehensive examination of RTV's advertising and promotional strategies, as well as the commodification of viewers, of TV participants, of ideologies, dreams, and ideas.

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Consuming Reality

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