Consumption, Globalization and Development

Name: Consumption, Globalization and Development
Brand: Palgrave Macmillan
SKU: 9780333772669
Price: 2567 CZK
Availability: InStock

Autor: Jeffrey James

Jazyk:

Vazba: Pevná

Vydavatel: Palgrave Macmillan

Dostupnost: Skladem u dodavatele v malém množství

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2 567 Kč

In this book Jeffrey James deals with some of the most important and controversial aspects of the re...

Informace o knize

Autor

Jeffrey James

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2000

Stránek

142

EAN

9780333772669

ISBN

0333772660

Enbook ID

04599260

Vydavatel

Palgrave Macmillan

Hmotnost

349

Rozměry

140 x 216 x 13

Kompletní popis

In this book Jeffrey James deals with some of the most important and controversial aspects of the relationship between consumption and globalization in developing countries. Part One assesses the welfare effects of globalization on different groups of consumers, using an analytical framework that departs substantially from the assumptions of traditional consumption theory. Part Two deals with the effect of globalization on local products and cultures in developing countries and the potential afforded by the growth of the mass media to alleviate a number of social problems in those countries. The author argues that instead of the welfare gains associated with traditional theory, globalization may often lead to frustration and disappointment among consumers; that it does not invariably displace local products and that, in combination with social marketing, it offers new ways of addressing acute social problems.

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Consumption, Globalization and Development

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