Consumption patterns and lifeworlds

Name: Consumption patterns and lifeworlds
Brand: Anchor Academic Publishing
SKU: 9783954892471
Price: 888 CZK
Availability: InStock

using the example of convenience food

Autor: Florian Schleicher

Jazyk:

Vazba: Brožovaná

Vydavatel: Anchor Academic Publishing

Dostupnost: Skladem u dodavatele

Odesíláme za 5-8 dnů

888 Kč

This paper offers remarkable insights into the German food market and its consumers. A solid theoret...

Informace o knize

Autor

Florian Schleicher

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2014

Stránek

EAN

9783954892471

ISBN

3954892472

Enbook ID

02599309

Vydavatel

Anchor Academic Publishing

Hmotnost

104

Rozměry

148 x 210 x 4

Kompletní popis

This paper offers remarkable insights into the German food market and its consumers. A solid theoretical foundation is laid by classical as well as modern authors. The works of these authors form the basis for the theoretical analysis on a social determination of taste. In the following, the field of sociology of consumption is taken into account and analysed.§In the practical part, consumers are researched using lifeworlds as a tool of categorization of German households. In the market research economy, lifeworlds are widely perceived as an appropriate tool for researching present and future market developments. The analysed empirical data on purchasing behaviour was provided by the market research study Typology of Desires 2010. Results in the direction of a social determination of taste offer valuable perceptions for theorists and practitioners alike.

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Consumption patterns and lifeworlds

using the example of convenience food

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také