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Kniha CONTROL THE BRAND RUBEN ALCOBA

CONTROL THE BRAND

How to Build, Protect, and Scale a Business That Dominates Its Market

Autor: RUBEN ALCOBA
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Alcoba Law Group PA
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
431 Kč
Most businesses think trademarks are protection.They're wrong.If competitors can enter your market,i...

Informace o knize

Autor
RUBEN ALCOBA
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2026
Stránek
154
EAN
9798994587232
Enbook ID
52866057
Vydavatel
Alcoba Law Group PA
Hmotnost
216
Rozměry
152 x 229 x 8

Kompletní popis

Most businesses think trademarks are protection.
They're wrong.

If competitors can enter your market,
if your pricing is slipping,
or your brand feels out of your control-
you don't have a trademark problem.

You have a control problem.

A trademark is not just protection.
It is the system that determines who can sell your product, how your brand is perceived, and how your business is valued.

In Control the Brand, intellectual property attorney Ruben Alcoba shows you how to:

  • keep competitors out
  • protect pricing power
  • scale without losing control

This is not a legal guide.
It is a strategy.

You can build a brand.
Or you can control it.