Kniha Convergence Crisis Joanna L. Jenkins

Convergence Crisis

An Impending Paradigm Shift in Advertising

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 10-13 dnů
3 668
Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2015
Stránek
198
EAN
9781433126079
ISBN
9781433126079
Enbook ID
10020363
Hmotnost
398
Rozměry
154 x 232 x 16

Kompletní popis

Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, this book provides a historical overview of significant events and socio-cultural economic factors that have occurred to explain how and why a [convergence] crisis has erupted in contemporary American advertising.

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