Kniha Corporate Creativity Thomas Lockwood

Corporate Creativity

Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Allworth Press,U.S.
Dostupnost: 50 % šance
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"Corporate Creativity" is the ultimate guide for executives and managers looking to increase creativ...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2009
Stránek
256
EAN
9781581156560
ISBN
1581156561
Enbook ID
12322337
Hmotnost
229
Rozměry
152 x 229 x 15

Kompletní popis

"Corporate Creativity" is the ultimate guide for executives and managers looking to increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages of "Design Management Review" and "Design Management Journal, " explores personal, team, and organizational creativity, and it is packed with insights from the most respected names in the industry: Jeffrey Mauzy, Robert Rassmussen, Leonard Glick, Gerald Nadler, Stefano Marzano, and many others. These experts reveal how leading companies foster a creative culture and maximize talent resources. Essays explore managing creative staff, improving creative abilities of employees, taking risks, designing teams, integrating design and corporate philosophy into the management process, branding, and much more. "Corporate Creativity" is a must-have for anyone working to maximize creative potential in the workplace.

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