Corporate Strategy

Name: Corporate Strategy
Brand: Cambridge University Press
SKU: 9781107544048
Price: 1116 CZK
Availability: InStock

Tools for Analysis and Decision-Making

Autor: Phanish Puranam, Bart Vanneste

Jazyk:

Vazba: Brožovaná

Vydavatel: Cambridge University Press

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

1 116 Kč

Written for students and managers, this concise textbook arms readers with the tools needed to make...

Informace o knize

Autor

Phanish Puranam, Bart Vanneste

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2016

Stránek

322

EAN

9781107544048

ISBN

1107544041

Enbook ID

09503239

Vydavatel

Cambridge University Press

Hmotnost

512

Rozměry

153 x 227 x 15

Kompletní popis

Written for students and managers, this concise textbook arms readers with the tools needed to make good decisions on corporate strategy issues and to perform sound analysis of the corporate strategy decisions of others. By focusing on the active application of concepts to problems, the authors guide students through the process of applying correct frameworks to real-world business and management situations. Readers will learn how to answer questions such as 'should we pursue an alliance or an acquisition?' and 'should we divest this business?' with clear and well-reasoned justifications for their chosen decisions. The book's content is research-driven and draws on the authors' wealth of teaching experience. A range of learning aids are used, including easy-to-comprehend examples, templates and FAQs, and a rich companion website forms an integral part of the learning experience with additional templates, case materials and current examples from the media.

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Corporate Strategy

Tools for Analysis and Decision-Making

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také