Kniha Crafting Customer Value Peter Duchessi

Crafting Customer Value

The Art and Science

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Očekávaný dotisk
Termín neznámý
537
Competitive forces in business reduce products and services to commodities over time, creating adver...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2004
Stránek
193
EAN
9781557533708
ISBN
9781557533708
Enbook ID
06320729
Hmotnost
300
Rozměry
154 x 231 x 12

Kompletní popis

Competitive forces in business reduce products and services to commodities over time, creating adverse consequences. Businesses are driven to reduce margins and lower profits while engaging in price competition. This text demonstrates how companies can avoid commoditization by delivering superior customer value with product and service benefits.

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