Kniha Create-ing Business Saumya Pant

Create-ing Business

Autor: Saumya Pant
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Examicus Verlag
Dostupnost: Skladem u dodavatele
Odesíláme za 5-8 dnů
1 044
Master's Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Ma...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2012
Stránek
166
EAN
9783869432946
ISBN
3869432942
Enbook ID
05309807
Vydavatel
Hmotnost
222
Rozměry
148 x 210 x 10

Kompletní popis

Master's Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.7, Victoria University of Wellington, language: English, abstract: This thesis concentrates on aspects of organisational culture in an advertising agency and how they help us in understanding professional tensions and conflicts. It applies concepts of organisational behaviour such as culture and identity to grasp reasons behind this professional tension. It challenges the common view of organisational culture, that is, it portrays culture as a form of normative control unlike the conventional notion of culture as the means of unison and conformity without resistance within an organisation.

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