Create-ing Business

Name: Create-ing Business
Brand: Examicus Verlag
SKU: 9783869432946
Price: 1044 CZK
Availability: InStock

Autor: Saumya Pant

Jazyk:

Vazba: Brožovaná

Vydavatel: Examicus Verlag

Dostupnost: Skladem u dodavatele

Odesíláme za 5-8 dnů

1 044 Kč

Master's Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Ma...

Informace o knize

Autor

Saumya Pant

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2012

Stránek

166

EAN

9783869432946

ISBN

3869432942

Enbook ID

05309807

Vydavatel

Examicus Verlag

Hmotnost

222

Rozměry

148 x 210 x 10

Kompletní popis

Master's Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.7, Victoria University of Wellington, language: English, abstract: This thesis concentrates on aspects of organisational culture in an advertising agency and how they help us in understanding professional tensions and conflicts. It applies concepts of organisational behaviour such as culture and identity to grasp reasons behind this professional tension. It challenges the common view of organisational culture, that is, it portrays culture as a form of normative control unlike the conventional notion of culture as the means of unison and conformity without resistance within an organisation.

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Create-ing Business

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