Creating Powerful Brands

Name: Creating Powerful Brands
Brand: Taylor & Francis Ltd
SKU: 9781856178495
Price: 1920 CZK
Availability: InStock

Autor: Leslie de Chernatony

Jazyk:

Vazba: Brožovaná

Vydavatel: Taylor & Francis Ltd

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

1 920 Kč

Seeing the world's biggest brands gain ground over global markets, you can't deny that the 36,000 st...

Informace o knize

Autor

Leslie de Chernatony

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2010

Stránek

496

EAN

9781856178495

ISBN

1856178498

Enbook ID

04301027

Vydavatel

Taylor & Francis Ltd

Hmotnost

940

Rozměry

190 x 235 x 28

Kompletní popis

Seeing the world's biggest brands gain ground over global markets, you can't deny that the 36,000 students in Europe studying marketing will never understand their subject without knowing how branding works. This is THE definitive introductory textbook in this crucial topic, an already hugely respected title and big seller in the field. It comes highly illustrated with over 50 brand-new, real examples of influential marketing campaigns. The rigor of this book is balanced with learning outcomes, summaries, case studies and activities: even novices to the world of branding can rely on this book to get them up to speed. This is the book that lecturers rely on to get their students thinking critically and strategically about brand.

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Creating Powerful Brands

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Kompletní popis

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