Menu
Zjistit stav objednávky
Kontaktujte nás
Kniha Creating Powerful Brands Leslie de Chernatony

Creating Powerful Brands

Autor: Leslie de Chernatony
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Taylor & Francis Ltd
Dostupnost: 50 % šance
Prohledáme celý svět
6 214 Kč
This has long been the one book that students can rely on to get them thinking critically and strate...

Informace o knize

Autor
Leslie de Chernatony
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2017
Stránek
510
EAN
9781138440906
ISBN
9781138440906
Enbook ID
17871025
Vydavatel
Taylor & Francis Ltd
Hmotnost
1480
Rozměry
241 x 198 x 38

Kompletní popis

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. In this influential textbook, de Chernatony, McDonald and Wallace: Summarise the latest thinking and best practice in the domain of branding Show how branding theories are implemented in practice with all new real marketing campaignsBring the story up-to-date with a clear European focusUndergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

Mohlo by vás zajímat

My Besties 3

Asia Hill
348 Kč

This Daring Journey

Misty M. Beller
509 Kč

A Haunt for Jackals

Benjamin Westbrook
290 Kč

Aaron's 100 Day Diary

K P Lee
210 Kč

Type Z Guide to Success

Marc Allen
308 Kč

My Profession

Sergei Obraztsov
770 Kč

Laboratory And Field Exercises For General Botany

Hiram D. Densmore
520 Kč

Fifty Years Below Zero - A Lifetime Of Adventure In The Far North

Charles D. Brown
897 Kč

Zákaznicí kteří koupili tuto knihu koupili také

Nesthakchens Backfischzeit

Else Ury
161 Kč

Las Indias Negras

Julio Verne
200 Kč

Písničky na zvonkohru

collegium
92 Kč

LECTURA RÁPIDA

ROBERTO GARBONELL
234 Kč

Indien

Sten Konow
345 Kč