Kniha Creating Value with Data Analytics in Marketing Peter C. Verhoef

Creating Value with Data Analytics in Marketing

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
1 640
This book is a practical yet theoretically sound roadmap to leveraging data analytics and data scien...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2021
Stránek
314
EAN
9780367819798
ISBN
0367819791
Enbook ID
36622156
Hmotnost
590
Rozměry
245 x 173 x 20

Kompletní popis

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

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