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Kniha Creative 4Cast Emanuele Nenna

Creative 4Cast

A New Solution for the Future of Advertising

Autor: Emanuele Nenna
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: LID Publishing
Dostupnost: 50 % šance
Prohledáme celý svět
351 Kč
Advertising has always had a clear objective: to promote the sales of a product. The success of an a...

Informace o knize

Autor
Emanuele Nenna
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2012
Stránek
160
EAN
9781907794278
ISBN
1907794271
Enbook ID
05028135
Vydavatel
LID Publishing
Hmotnost
227
Rozměry
138 x 216 x 20

Kompletní popis

Advertising has always had a clear objective: to promote the sales of a product. The success of an advertising campaign is determined by the success of the client's business/brand. But with the advent of social and digital media and the extraordinary changes in the media landscape in general, advertising companies must reassess their roles and ways of operating in order to continue achieving success for their clients. This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.

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