Creative Conversations

Name: Creative Conversations
Brand: LAP Lambert Academic Publishing
SKU: 9783659928178
Price: 984 CZK
Availability: InStock

An Integrative Approach to Co-Creativity

Autor: Joanna Samuel

Jazyk:

Vazba: Brožovaná

Vydavatel: LAP Lambert Academic Publishing

Dostupnost: Skladem u dodavatele

Odesíláme za 8-11 dnů

984 Kč

"Creative Conversations" focuses on how discourse structures within the co-creative relationship are...

Informace o knize

Autor

Joanna Samuel

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2016

Stránek

116

EAN

9783659928178

ISBN

3659928178

Enbook ID

14167515

Vydavatel

LAP Lambert Academic Publishing

Hmotnost

189

Rozměry

150 x 220 x 7

Kompletní popis

"Creative Conversations" focuses on how discourse structures within the co-creative relationship are formed during a business-to-business relationship. Whilst this book is not about 'creativity' in the usual sense of the word, "Creative Conversations" delineates, defines and evaluates the processes, structures and relationships which support the creation of marketing material. The book also observes how perception of the target audience differs. Perception Integration (TM) (a new model created by the author) observes and measures the path of alignment between a business and their audience. It can be used to gain an insight into how this distance makes a difference to perceptions which has the potential to affect the end result. Co-creativity also encompasses stakeholder and relationship management in the field of marketing and communications, but this book delves deeper into the factors that create a successful output by analysing the relationship and channels used to mediate concepts and visions between two businesses. In essence; if the co-creative relationship is quantifiable, then there are varying factors that lead to successful collaborations which can be measured.

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Creative Conversations

An Integrative Approach to Co-Creativity

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také