Kniha Creative Marketing Ruth Rentschler

Creative Marketing

An Extended Metaphor for Marketing in a New Age

Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Palgrave USA
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 13-18 dnů
2 567
Creative Marketing has been written in response to the continued failure to address the theory/pract...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2005
Stránek
161
EAN
9781403941909
ISBN
1403941904
Enbook ID
04776319
Vydavatel
Hmotnost
375
Rozměry
140 x 216 x 15

Kompletní popis

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches.

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